ABOUT US

TIMS is an

American streetwear brand based in the United States founded by graphic designer Timothy Harris in 2009. While attending college at the Art Institute, he came up with the acronym using the shorten version of his name Tim. He added the s, to show ownership of his brand; which stands

for "Too Into My Swag".

 

A year before establishing the brand, Timothy went to Tokyo to explore the city for inspiration. With its origins based in Tokyo, Japan, Too Into My Swag sought to incorporate Japanese streetwear styles with a western twist and bringing Japan to the West.

 

It is still relatively new, although it has been around since 2010. He insist on using his birth year as the incorporation year, but was really est. in 2009.